Ethos ads

Feb 2, 2016 ... Ethos Travel has taken the “FML” feeling your calendar gives you and literally spells out your frustration.The above print ad uses Pathos by showing the emotion of “happy” and implying drinking Coca-Cola brings happiness. The use of Ethos, Logos and Pathos by companies goes deeper than just print ...The 1997 ad "Failure" perfectly encapsulates the Jordan ethos, one that sells consumers on the idea that setbacks are unavoidable and success is only achieved through hard work (and, you know, the ...If you’re looking for a way to monetize your website or blog, get paid per click (PPC) ads can be an attractive option. With PPC ads, you earn money every time a user clicks on an ...Ethos TV Commercials. We don't make the ads - We measure them. Get A Demo. Sign up to track nationally aired TV ad campaigns for Ethos. Competition for Ethos includes Colonial Penn, MassMutual, Mutual of Omaha, SelectQuote, New York Life and the other brands in the Insurance: Life & Supplementary industry. You can connect with Ethos on …The best print ads combine brilliant art direction whilst still maintaining the brand's image and ethos. And here's a great example that instantly put a smile on our faces. Dog Chow is a dog food from Purina, and Publicis was tasked with creating a series of ads to promote it.Jan 4, 2022 · The standout aspect of the ad is its over-the-top visual demonstration of how useful stretch tape is in certain situations, such as being able on patch anything–even underwater! Persuasive Ads: Ethos, Emo, Logos . Believe in a Better How – Laughing Gentleman Coffee. Rhetoric: Ethos. Laughs Man Coffee was co-founded by Hugh Jackman. Pathos advertisement techniques invoke the senses, memory, nostalgia, or shared experience. Pathos examples pull at the heartstrings and make the audience feel. Aristotle’s rhetorical strategies from ancient Greece relate to pity, sympathy, and empathy. Pathos is also known as “the emotional appeal.”.Aug 8, 2023 · Ethos: focuses on establishing credibility by highlighting the speaker’s personal character and authority. Pathos: appeals to the audience’s emotions, evoking feelings that drive them towards a certain frame of mind. Pathos appeals are a crucial aspect of this mode. Logos: uses logical reasoning and evidence to persuade the audience. Ads displayed on reputable, well-designed sites convey a sense of authority and trustworthiness, aligning your brand with these qualities. Conversely, ads running …Mar 7, 2024 · You should always use a combination of ethos, pathos, and logos to speak persuasively. Your niche will likely determine which you spend the most time emphasizing. For example, a motivational speaker in an intensely personal field like relationships, grief, or mental health will likely need to leverage a lot of pathos. Finally, this ad presents the “if/then” strategy by arguing that if you buy Popchips, then you will be a healthier person. Logos in Public Speaking and Oral Presentations Speakers and presenters use logos when they support their assertions with facts, cite credible sources, quote reliable experts, and present clear lines of reasoning. The authors want to allow the readers to know why it is important that people especially the youth should quit smoking and vaping. In the article, the authors do a great job to include rhetorical ...Tracfone is a popular prepaid wireless service provider that offers affordable plans and airtime options. Adding airtime to your Tracfone is a simple process, but there are some co...Pathos, Logos, and Ethos in Advertising. - Persuasive rhetoric is used to convince an audience of a point of view, often by emotional appeals, building credibility and trust, and using logic and reason. - Aristotle's three rhetorical strategies, pathos, ethos, and logos, are often used in advertising to persuade consumers to invest in a product.As it turns out, ethos, pathos, and logos are three different kinds of rhetorical appeals used to persuade others. Ethos is the credibility that makes a speaker compelling, pathos is the emotional connection they create, and logos is the logical arguments they use for persuasion. Together, these three appeals work in harmony to aid ...Updated on March 10, 2019. In classical rhetoric, ethos is a persuasive appeal (one of the three artistic proofs) based on the character or projected character of the speaker or writer. Also called ethical appeal or ethical argument. According to Aristotle, the chief components of a compelling ethos are goodwill, practical wisdom, and virtue.Ethos vs. Ad Hominem. The term ad hominem means “to the person” and refers to a type of argument where someone attacks another person’s character, ethics, or behavior rather than addressing their argumentative position. Ad hominem arguments are meant to persuade an audience that they can’t trust the other person or, by extension, whatever …Ethos, Pathos, Logos Analysis of Dale Peterson's Campaign Ad; Ethos, Pathos, Logos (AP Lang Summer Assignment) Pathos, Logos, and Ethos in Advertising. The art of persuasive rhetoric is a powerful tool used in advertising to convince consumers to invest in a product. Advertisers use emotional appeals, establish credibility and trust, … Aristotle developed the concept of “ethos,” “logos,” and “pathos.”. Ethos, logos, and pathos are elements of writing that make it more effective and persuasive. While ethos establishes the writer’s credibility, logos appeals to the audience’s reason, and pathos appeals to their emotions. These three concepts, also known as the ... Jan 24, 2023 · Ethos is an appeal to the speaker’s credibility. Logos is an appeal to the audience’s logic, using facts and evidence. The most inspiring ads use some combination of these appeals -- ideally all three. Successful motivational, and inspiring ads add credibility to a brand (ethos) by showing a tangible issue that needs to be overcome (logos). Ethos Definition. Derived from the Greek word for “character,” ethos is a rhetorical device that is used to establish the speaker’s credibility or appeal to the audience’s sense of ethical responsibility. Ethos is usually applied …Feb 5, 2024 · By leveraging ethos, pathos, and logos, advertisers can connect with audiences on a deeper level: Ethos in advertising isn’t just about building brand trust and credibility; it’s about creating a reliable and ethical image that resonates with consumers. Pathos goes beyond forging emotional bonds; it’s about crafting narratives that speak ... Feb 2, 2019 - Explore Jsanderson's board "Pathos, Logos, Ethos" on Pinterest. See more ideas about ethos pathos logos, rhetorical appeal, rhetoric.If you find something that works, try to scale it and see if it’ll continue performing. Consider using carousels, polls, video ads, story ads, Messenger ads, and more. Let Facebook create high-performing ads for you with dynamic creative ads. Dynamic creative ads A/B test different combinations of text, titles, images, and CTAs to …Logos, ethos, and pathos. Modes of persuasion refer to those rhetorical strategies intended to stir a response in the audience. To achieve this, speakers appeal to emotions (pathos), logic and facts (logos), or shared values, authority, and trust (ethos). Most of Barack Obama’s announcement speech uses ethos, as he constantly tries to build a ...Ethos, Pathos, and Logos Definition and Examples. Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic …Language models (LMs) have greatly propelled the research on natural language processing. However, LMs also raise concerns regarding the generation of biased or toxic content and the potential disclosure of private information from the training dataset. In this work, we present a new efficient approach, Ethos, that rectifies LMs to mitigate toxicity …Are you looking to save money on your weekly grocery shopping? Look no further than weekly ads coupons. These handy little money-savers can help you get more bang for your buck and...Here are 4 quick tips for promoting a small business on social media using Facebook Ads. When you’re running a small business, you need to punch above your weight to compete with y... Aristotle developed the concept of “ethos,” “logos,” and “pathos.”. Ethos, logos, and pathos are elements of writing that make it more effective and persuasive. While ethos establishes the writer’s credibility, logos appeals to the audience’s reason, and pathos appeals to their emotions. These three concepts, also known as the ... Are you having trouble adding a printer to your Chromebook? Don’t worry, you’re not alone. Many users face difficulties when trying to connect their printers to Chromebooks. One of...Adding Lime to Seawater - Adding lime to seawater is a term related to CO2. Learn about adding lime to seawater. Advertisement ­Before we can understand why adding lime to seawater...Ethos, pathos, and logos are the three primary categories of rhetorical arguments: Ethos is the use of authority, trustworthiness, and credibility to influence an audience. This may be accomplished by portraying oneself as an authoritative person in a certain industry, using expert testimonies, celebrity endorsements, or a combination of …If you find something that works, try to scale it and see if it’ll continue performing. Consider using carousels, polls, video ads, story ads, Messenger ads, and more. Let Facebook create high-performing ads for you with dynamic creative ads. Dynamic creative ads A/B test different combinations of text, titles, images, and CTAs to …Evie is here to remind you that although life is busy and sometimes complicated, life insurance doesn’t have to be. See your personalized rates and...Jun 2, 2021 · The idea of rhetoric dates back to ancient Greece. It encompasses the many ways one can resort to logic, emotions, or authority to make a point and persuade an audience. This article shows you how to explore the notions of logos, pathos, and ethos to create more efficient campaigns and engage with audiences. Within the context of advertising, particularly in the captivating world of Sephora print ads, ethos assumes a pivotal role, sculpting perceptions and fostering an unwavering rapport with consumers. Picture this: a Sephora print ad graces the glossy pages of a fashion magazine, adorned with the endorsement of a renowned celebrity or … Finally, this ad presents the “if/then” strategy by arguing that if you buy Popchips, then you will be a healthier person. Logos in Public Speaking and Oral Presentations Speakers and presenters use logos when they support their assertions with facts, cite credible sources, quote reliable experts, and present clear lines of reasoning. Taken with Ricoh GRiii X. This will be a brief photo journal with some history of the area provided at the end. A few weeks ago (forgive the delay, I got sick and lost …Oct 29, 2022 · Ethos. Ethos is Greek for “character,” "credibility," or "authority." It refers to a person's character when they are presenting an argument. The stronger the character or, the more influential the speaker is, the more they can change someone’s point of view regarding a particular subject. Such ads are incredible examples of the power of pathos to sell an audience. That said, I’ve written previously about using commercials to teach rhetorical appeals . Now I’m branching out beyond ethos , pathos , and logos (but don’t worry — they made the list, too) to include a few more rhetorical devices that cropped up in this year’s commercials: …Fallacies That Misuse Appeals to Ethos. Ad hominem: attacking the person making an argument rather than the argument itself.. Example: “Of course that doctor advocates vaccination—he probably owns stock in a pharmaceutical company.” False authority: relying on claims of expertise when the claimed expert (a) lacks adequate …Jan 4, 2022 · The standout aspect of the ad is its over-the-top visual demonstration of how useful stretch tape is in certain situations, such as being able on patch anything–even underwater! Persuasive Ads: Ethos, Emo, Logos . Believe in a Better How – Laughing Gentleman Coffee. Rhetoric: Ethos. Laughs Man Coffee was co-founded by Hugh Jackman. And these ads are effective—the campaign raised millions about dollars for ASPCA. By appealing to our emotions and create us feel sad, this advertisement encourages us to act. That’s a classic use about ethos—it influences our senses through the one-two punch of sad music and imagery, encouraging us to perform the desired action. LogosThe best print ads combine brilliant art direction whilst still maintaining the brand's image and ethos. And here's a great example that instantly put a smile on our faces. Dog Chow is a dog food from Purina, and Publicis was tasked with creating a series of ads to promote it.Why watch the game for the ads when you can watch all of the ones that have already been posted right now? THERE’S AN ENTIRE subsection of America that has no interest in watching ...Examples of ethos in advertising include ads that feature experts or real people giving testimonials, ads that associate their product with a trusted brand or organization, and ads that use celebrities to promote their product. The art of rhetoric and persuasive techniques have been used for over 2,000 years and are still found in all …We’re Ethos—a Maine multiplatform branding and behavior change agency. We work with you to find your core truth and engage audiences to make a difference. Check out some of the clients we’ve helped: Gifford’s Ice Cream Turning a Maine Thing into a New England Thing. Heatable Shaking up the home heating oil market. Maine Motor …Are you tired of seeing ads pop up on your Chrome browser every time you visit a website? If so, it’s time to install an ad blocker. An ad blocker is a free browser extension that ...- Print and internet ads are more effective in delivering logos - Examples include Cheerios and Ihome ads - Persuasive techniques in advertising utilize pathos, ethos, and logos - These techniques have been used for over 2,000 years and are still prevalent today - Advertisers combine these techniques to persuade consumers to invest …- Examples: ads that cite real researched information. - Ad example: anti-smoking ad listing harmful ingredients in cigarettes. - Importance of using real information in logos. - Effective arguments use all three rhetorical techniques. - Ethos, pathos, and logos can be used together to persuade an audience.Adding Lime to Seawater - Adding lime to seawater is a term related to CO2. Learn about adding lime to seawater. Advertisement ­Before we can understand why adding lime to seawater...Are you tired of seeing ads pop up on your Chrome browser every time you visit a website? If so, it’s time to install an ad blocker. An ad blocker is a free browser extension that ...Ethos for Agents. Ethos for Agents. Is Ethos an Insurance. Company? Ethos is a licensed life insurance agency that provides producer, underwriting, and third-party administrator services. What are the requirements to join Ethos for. Agents? You must have a current life insurance producer license in the state (s) you would like to refer clients...Therefore, these three major techniques, ethos, pathos, and logos are great tools to use in advertising such as persuasive language. This article just addressed this concept a bit with a case study.Pathos, Logos, and Ethos in Advertising. - Persuasive rhetoric is used to convince an audience of a point of view, often by emotional appeals, building credibility and trust, and using logic and reason. - Aristotle's three rhetorical strategies, pathos, ethos, and logos, are often used in advertising to persuade consumers to invest in a product.Great ads have these elements built in: Ethos, Logos, and Pathos.Aug 3, 2020 · Logos is an appeal to logic and relies on facts and reason to persuade the audience. Ethos is an appeal to ethics. The technique relies on the speaker’s authority, credibility, experience, or even popularity as a means of persuading the masses. Pathos is an emotional appeal and is used extensively in narrative art, entertainment, film ... Simply put, logos, ethos and pathos are three powerful tools that you can use to persuade an audience of your argument. At the most basic level, logos appeals to logic and …Updated on March 10, 2019. In classical rhetoric, ethos is a persuasive appeal (one of the three artistic proofs) based on the character or projected character of the speaker or writer. Also called ethical appeal or ethical argument. According to Aristotle, the chief components of a compelling ethos are goodwill, practical wisdom, and virtue.Aug 8, 2023 · Ethos: focuses on establishing credibility by highlighting the speaker’s personal character and authority. Pathos: appeals to the audience’s emotions, evoking feelings that drive them towards a certain frame of mind. Pathos appeals are a crucial aspect of this mode. Logos: uses logical reasoning and evidence to persuade the audience. Single Cause. Either/Or. Slippery Slope. Straw Man. False Cause. Ethos. Pathos. In order to persuade a particular audience of a particular point, a writer makes decisions about how best to convince the reader. Aristotle recognized three basic appeals that a writer (or orator) should consider when presenting an argument: logos, ethos, and pathos. commercial ads with ethos pathos and logos. Published on: June 24 2023 by pipiads. - The mission of O That's Good is to provide nutritious comfort food to all of America. - The inspiration behind this mission is the desire to share something great with others. - The founder believes in constant improvement and becoming the best version …Playing solitaire is a great way to pass the time and relax. But if you’re playing online, ads can be a major distraction. Here are some tips on how to enjoy Spider Solitaire witho...The Starbucks ad appeals to the people in this target audience by displaying bright and beguiling beverages. Many people like to take pictures of their aesthetically pleasing food and/or drinks to post on social media, especially upscale parents and their kids. ... (ethos). The language used in the ad, along with the photos, reels in the …Table of Contents About ads that have ethos Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques; Ethos, Pathos, and Logos examples; The 10 Popular Commercials of 2022 ( so far ) Volvo 'Moments' Advert 2017; Ethos, Pathos & Logos; Pathos, Logos, and Ethos in AdvertisingEthos: - Ethos is an appeal to credibility that attempts to convince the audience that the creator of the message can be trusted. - Advertisements often use experts or celebrities to establish credibility. - Examples of ads that use ethos include vintage ads for Pepto Bismol and testimonials for Febreze Air Effects.ethos pathos logos magazine ads Published on: July 3 2023 by pipiads. O That's Good is a food company with a mission to provide delicious comfort food with a nutritious twist to all of America. The founder believes in sharing great things and constant self-improvement. Main Points: - The founder of O That's Good is inspired to share great …The most effective speech connects with an audience through ethos, pathos and logos, explains a University of North Carolina website. An effective speech must use the three emotion... In the Rhetoric, Aristotle outlined three ways a speaker could persuade an audience. [1] These three strategies, which Aristotle called the “artistic proofs,” are known by the Greek terms ethos, pathos, and logos. Ethos (think ethics) is an appeal to the character of the speaker or writer. Appealing to ethos is all about using credibility ... Ethos, pathos, and logos are at the center regarding those persuasion techniques. So let's dig into definitions, examples, and ad campaigns to see how you can do these academic work for you. Ethos, Pathos, Logos: 20 Effective Ways to Advertise [Infographic] - Examples of Ethos in AdsFIELD ETHOS JOURNAL. The premier lifestyle publication for the unapologetic man is here. Enjoy a mix of modern adventure, historical context, and perspectives forged through global travel while staying current with the latest products that elevate an unapologetic life. So pour a drink, sit back, and let Field Ethos Journal …Finding the perfect nanny for your family can be a daunting task. With so many candidates out there, it’s important to create an effective nanny wanted ad that will attract the rig...Ethos, pathos, and logos are at this center of those convincing facilities. So let's dig into definitions, examples, and ad maneuvers to see how you can make these theories work for you. Ethos, Pathos, Logos: 20 Effective Ways to Advertise [Infographic] / Ethos, Logos , and Pathos in AdvertisingAnd these ads are effective—the campaign raised millions about dollars for ASPCA. By appealing to our emotions and create us feel sad, this advertisement encourages us to act. That’s a classic use about ethos—it influences our senses through the one-two punch of sad music and imagery, encouraging us to perform the desired action. LogosEthos. Ethos is an appeal from a position of authority. The audience believes in what speakers have to say when they recognize their authority on any subject. Speakers can use educational qualifications, work experience, or personal passion to establish their credentials. ... For example, the Colgate ads feature dentists who endorse the product …- Some ads associate a product with preventing negative outcomes, such as State Farm Insurance. 2. Ethos: Credibility or Character - Establishing the credibility of a product is crucial to persuading consumers to invest in it. - Brand association, expert testimonials, and celebrity endorsements are common ways to establish ethos.Feb 10, 2024 · As it turns out, ethos, pathos, and logos are three different kinds of rhetorical appeals used to persuade others. Ethos is the credibility that makes a speaker compelling, pathos is the emotional connection they create, and logos is the logical arguments they use for persuasion. Together, these three appeals work in harmony to aid ... ads that represent ethos Published on: June 26 2023 by pipiads. This article is a collection of various quotes and dialogues from different sources. It showcases the use of contractions, idioms, transitional phrases, interjections, dangling modifiers, and colloquialisms to make the language more interesting and relatable. Quiet and Action:ethos pathos logos magazine ads Published on: July 3 2023 by pipiads. O That's Good is a food company with a mission to provide delicious comfort food with a nutritious twist to all of America. The founder believes in sharing great things and constant self-improvement. Main Points: - The founder of O That's Good is inspired to share great …Make sure your argument is persuasive by learning the three modes of persuasion—ethos, pathos, and logos—and how to effectively use them in communication.An explanation with examples of the rhetorical devices ethos, pathos, and logos and how to recognize them.The authors want to allow the readers to know why it is important that people especially the youth should quit smoking and vaping. In the article, the authors do a great job to include rhetorical ...Oct 22, 2012 ... The overall colors used in this picture are very dark, different shades of gray and what not. The overall message written out in the ...Radio Advertising. If your target audience listens to a particular radio station, radio advertising can come in very handy to reach your target market and gain new customers. The target audience can hear radio ads while running day-to-day errands (doing household chores, driving, etc.), radio also enables the repetition of ads just like TV commercials …Rhetoric: Pathos the Ethos. This ad is a modern take on the Anything You Can Do commercial this features Michael Jordan and Mia Hamm. Usain Bolt additionally Abby Wambach constantly try to one-up apiece other the different drills thru humorous content. Featuring the fastest man on earth all with a two-time Olympic gold medalist …11. Music Appeal: The right music can inspire motion and encourage action from viewers. Ads by Kohler TV and their upbeat music create a happy and energetic mood. Rational Appeals: 12. Pain Solution Appeal: Ads that identify a problem and provide a solution are more successful. IKEA ads, for example, focus on the solution they …These commercials are great for teaching ethos, pathos, and logos. See the full blog post, including explanations and a rhetorical triangle graphic, at the f...Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques; How to Identify Ethos, Logos and Pathos by Shmoop; Ethos, Pathos, and Logos examples; How to use rhetoric to get what you want - Camille A. Langston; Ethos, Pathos, Logos: Explanation and Class Activity; Pathos, Ethos, Logos Commercials. This article is a collection of …Great ads have these elements built in: Ethos, Logos, and Pathos.An ad hoc project is a one-time project designed to solve a problem or complete a task. The people involved in the project disband after the project ends. Resources are delegated t...An ad hoc project is a one-time project designed to solve a problem or complete a task. The people involved in the project disband after the project ends. Resources are delegated t...Aristotle called this “persuasion through character,” as ethos primarily explores the characteristics of the speaker. Etiquette is also a factor in developing an effective ethos. This includes proper use of tone, word choice, and respect for the views of the audience. Logos. Rather than being merely a translation of “logic,” logos refers to the content of an …Make sure your argument is persuasive by learning the three modes of persuasion—ethos, pathos, and logos—and how to effectively use them in communication.Persuasion is central to this process, prompting viewers to accept the presented viewpoint. Ethos is built through various means: Demonstrating expertise and knowledge, Showcasing past successes and accolades, Displaying honesty and integrity through narrative choices. Ethos isn’t static.Do you want to know how to make money by watching ads from brands that want to get feedback from their ad campaigns, here is how you can? If you want to earn extra money each month...Among these techniques are ethos, pathos, and logos. Ethos appeals to the credibility of the speaker, pathos appeals to the emotions of the audience, and logos appeals to the use of logic and facts. This article will analyze three different commercials that use ethos, pathos, and logos to persuade the audience. 1. Heineken Light Commercial.Ethos Ad Examples: Inspiring Trust and Credibility. In this article, we will be analyzing a piece of dialogue from a famous movie and breaking down the use of language and structure within it. The dialogue in question is from the movie Legally Blonde and is a courtroom scene where a character named Chutney is being cross-examined.Ethos, pathos, logos, and kairos all stem from rhetoric—that is, speaking and writing effectively. You might find the concepts in courses on rhetoric, psychology, English, or in just about any other field! The concepts of ethos, pathos, logos, and kairos are also called the modes of persuasion, ethical strategies, or rhetorical appeals.Jan 3, 2012 ... Just try not be emotionally sucked in by a shaking puppy with big, sad eyes with Sarah McLaughlin singing "Silent Night" in the background. The ...- Examples: ads that cite real researched information. - Ad example: anti-smoking ad listing harmful ingredients in cigarettes. - Importance of using real information in logos. - Effective arguments use all three rhetorical techniques. - Ethos, pathos, and logos can be used together to persuade an audience.Published Mar 2, 2017. + Follow. Ethos, Pathos and Logos are three Greek words Aristotle used to describe the modes of persuasion used to convince audiences. Ethos relates to the personal ...Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blow...Oct 1, 2023 · Ethos (Appeal to credibility): Persuasion through establishing the character of the speaker. Pathos (Appeal to emotion): Persuasion through putting the hearer into a certain frame of mind. Logos (Appeal to logic): Persuasion through proof or seeming proof. For Aristotle, speech consists of three things: the speaker, the hearer, and the speech. If you’re looking for a way to monetize your website or blog, get paid per click (PPC) ads can be an attractive option. With PPC ads, you earn money every time a user clicks on an ...Rhetoric: Pathos the Ethos. This ad is a modern take on the Anything You Can Do commercial this features Michael Jordan and Mia Hamm. Usain Bolt additionally Abby Wambach constantly try to one-up apiece other the different drills thru humorous content. Featuring the fastest man on earth all with a two-time Olympic gold medalist …Nov 2, 2023 · Ethos: An appeal to the speaker’s credibility or authority, making the audience more likely to trust them. Pathos: An appeal to emotions, evoking feelings such as anger or sympathy to persuade the audience. Logos: An appeal to logic and reasoning, using facts and evidence to convince the audience. 11. Music Appeal: The right music can inspire motion and encourage action from viewers. Ads by Kohler TV and their upbeat music create a happy and energetic mood. Rational Appeals: 12. Pain Solution Appeal: Ads that identify a problem and provide a solution are more successful. IKEA ads, for example, focus on the solution they …Are you looking to save money on your weekly grocery shopping? Look no further than weekly ads coupons. These handy little money-savers can help you get more bang for your buck and...Ethos is a rhetorical appeal that focuses on the credibility and authority of the advertiser or brand. Learn how ethos works with pathos and logos to persuade …326 Words. 2 Pages. Open Document. First, explain the rhetoric used by the creator of the Pontiac Ad. Cite specific examples from the readings and ad as you explain. In this 03 Pontiac ad, the rhetorical strategy that has been utilized is the Pathos (emotions) method. The first example I want to point out is the statement “Jesus Tap-Dancing ...Aug 25, 2019 Updated Jan 31, 2020. 0. 1 of 16. Callie Holmes, 7, walks goats in front of her house in Ashwood while talking with her grandfather, Jim Nartz. Buy Now. From left, … | Cbrfdimpz (article) | Mfiydhuf.